AI Social Media Advice: An E-E-A-T Review for Ottawa Businesses
As discussed in this blog series on social media for small businesses, working with a marketing agency is a great way to outsource your organic and/ or paid social media operations. Large scale agencies like LocaliQ can offer a full suite of services, or local small to mid-sized agencies like seoplus+ or Meetkat Marketing in Ottawa can offer personalized services and are familiar with your area and audiences.
It also helps to have an agency who will stay up to date on the latest online trends and tools and be able to educate, explain, and guide you. For example, Artificial intelligence (AI) is rapidly changing the way businesses approach social media marketing. From generating content ideas to improving efficiency, AI tools have become more accessible than ever, offering opportunities for businesses of all sizes to strengthen their online presence. For Ottawa small businesses, understanding how to use AI effectively and responsibly can help save time while still creating authentic content that connects with local customers.
As part of this blog series exploring social media best practices for Ottawa businesses, this post analyzes the article The Role of AI in Social Media by seoplus+ through the lens of Google's Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) framework. We’ll examine how effectively the article demonstrates credibility, supports its claims, and provides value to readers. By identifying the article's strengths and opportunities for improvement, Ottawa business owners can better understand what high-quality, trustworthy content looks like and why it matters when learning about social media marketing.
Experience ⭐⭐⭐⭐☆ (4/5)
The article demonstrates practical experience with AI and social media marketing rather than simply defining concepts.
Strengths:
Discusses real-world uses of AI in content creation, scheduling, analytics, and customer engagement.
Provides practical recommendations businesses could implement.
Written from the perspective of a digital marketing agency that actively offers social media services.
Improvements:
There are few first-hand examples from actual clients and only one real-world example of Sephora
Limited discussion of measurable outcomes such as:
"Using AI reduced content creation time by 40%."
"One client increased engagement by X%."
The only real-world customer example
Expertise ⭐⭐⭐⭐⭐ (5/5)
In my opinion, it is the article's strongest category.
Strengths:
Covers multiple AI applications rather than focusing only on ChatGPT.
Explains AI as a tool that supports, not replaces, human marketers.
Demonstrates knowledge of current social media workflows and marketing strategy.
Uses appropriate marketing terminology and explains concepts clearly for a business audience.
Authoritativeness ⭐⭐⭐⭐☆ (4/5)
The website has strong organizational authority as an established digital marketing agency and the content aligns with the company's expertise.
Improvements:
If the article lacks a detailed author biography, readers have less evidence of the individual author's credentials. This would strengthen individual authority in addition to company authority.
Trustworthiness ⭐⭐⭐⭐☆ (4/5)
Strengths:
Balanced tone that acknowledges both benefits and limitations of AI.
Does't make unrealistic claims like "AI replaces marketers."
Information is consistent with current industry guidance that AI works best alongside human oversight.
Improvements:
More citations to reputable external sources.
More statistics with clear attribution.
Overall seoplus+ does a great job producing this high-level overview explaining how AI can be a tool, rather than a detailed how-to or opinion piece. It goes beyond basic AI definitions by discussing practical business applications appropriate for the audience of a local business looking at marketing services and is published by a reputable digital marketing agency with demonstrated expertise in social media marketing.
However, many AI articles discuss similar topics such as content generation, scheduling
customer service, and analytics. Original client stories or first-hand examples from seoplus+ would make the article stand out more, or and references to independent research or industry data to further strengthen its authority and trustworthiness.
AI Disclosure: This article was written by Brianne Pankoff with assistance from OpenAI's ChatGPT. ChatGPT was used to refine wording, and edit content. All final editorial decisions are my own.
